Launching in February comes a new attempt at monetizing Twitter, not by Twitter themselves, but an advertising network called The Branch.

Founded by Zerk Media with founder James Avery, The Branch aims to create an advertising network from the various twitter tools and applications out there and, with a bit of work, this just might work. Zerk Media appear to have had experience in the ad network game with other networks such as The Lounge, a Microsoft Developers focused network and Ruby Row, focused on Ruby Developers.

With over 400 Twitter services out there working off the Twitter api all primarily advertising supported, it makes sense for one entity to manage the advertising between them. From the look of things they will need some time to confirm partnerships but with twitpic and twitter gallery on board already, it’s a good start.

via The Branch. A Twitter Advertising Network That Just Might Work. - The Next Web.