We just got off the phone with MySpace sales boss Jeff Berman, who also sent us this slide. Check it out; selling portal-like ads, MySpace revenues are quickly gaining on portals AOL and MSN.

Jeff says the success is all about MySpace being one of those rare places on the Web that’s kind of a portal and kind of a social network. It can sell ads against everything from U2’s latest single to photos from your backyard BBQ.

What impresses us is that MySpace is making all this money while shaking off a reputation “as a place for friends ” that’s also home to sleazy advertisers. Because they don’t want their brands to share that reputation, Madison Avenue execs tell us they sometimes warn clients against buying MySpace ads.

Read the full article via businessinsider.com

Posted via web from James Ketchell’s posterous