Google’s new Conversion Room blog has recently released a video to help explain how adding a search facility can help with analytics.  Adding that there are five questions that search data enables you to answer:

  • How frequently do visitors use my search box and what are they looking for?
  • Where do searches begin and end?
  • Are visitors satisfied with what they find?
  • How do different groups of visitors search my site?
  • What business outcomes result from visitors searching my site?