Google Insights for search (launched last summer) has just released several new features to help online marketeers.  The key changes are as follows.

Insights for Search now incorporates data from Google News, Image and Product search. This provides users with a much greater insight into what people are searching for beyond just basic web searches

The second feature is “category suggestion”.  Search for any term, and the tool suggests all relevant categories that the term might fit into.  So for example when you search for “iPhone“, google suggests “Telecommunications and Computers and Electronics.

The final new feature is the ability to “drill down to specific geographic regions” (currently only available in the USA) to see how search interest levels vary.

Find out more on the Google Insights for Search website.