Q4 ‘08 Revenues Total $6.1 Billion; Growth Continues Despite Difficult Economy
NEW YORK, NY (March 30, 2009) – Internet advertising revenues in the U.S. remain strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Despite a difficult U.S. economy, interactive advertising’s [...]
I am shocked to see this! Google seems to be testing part of SearchWiki, Google’s way of promoting and removing results, to be spotted in the AdWords or sponsored ads section of the Google search results. Some people are noticing the X icon, which allows searchers to delete results from Google, in the sponsored [...]
In recent months a range of ad firms have begun laying claim to the steadily growing pool of Web traffic generated by iPhone users. AdMob, JumpTap and Platform A are among those offering maps, click to call, and other ad functions suited to the device’s unique capabilities.
Now PointRoll, perhaps the most prominent rich media vendor, [...]
We just got off the phone with MySpace sales boss Jeff Berman, who also sent us this slide. Check it out; selling portal-like ads, MySpace revenues are quickly gaining on portals AOL and MSN.
Jeff says the success is all about MySpace being one of those rare places on the Web that’s kind of a portal [...]
Late last year I bought an Apple TV. It’s a great device for playing digital content in the living room, but it has some limitations. Some of those I laid out recently in explaining why Apple TV is at a crossroads, but the single biggest problem going forward for such a device, and Apple’s expansion [...]
Another sign that magazine heavyweight Condé Nast would eventually like to start making money from the Web: It’s appointed someone to run the sales force of its digital properties.
Condé has tapped former Wired publisher and current New Yorker publisher Drew Schutte to be Condé Nast Digital’s chief revenue officer, a newly created position. The appointment [...]
News Corp. just turned in an ugly earnings report, with $6.4 billion in Q2 losses due to an $8.4 billion writedown.
Uglier than that loss: Rupert Murdoch’s forecast for 2009. In the release he says, “the downturn is more severe and likely longer lasting than previously thought.” and “We [...]
With Time Warner reporting earnings yesterday, we now have online advertising numbers for the fourth quarter from the four largest players: Google, Yahoo, Microsoft, and AOL. Tallying up their online advertising revenues provides a decent proxy for the health of the overall online advertising industry as a whole, since they represent a majority of [...]
Yesterday, at the Search Engine Roundtable, I wrote about Google’s AdWords Product PlusBox. The Product PlusBox has been a limited test since November 2007, but it seems like Google has expanded the test. I asked Google about this and they told me, it is still a limited beta, to test how effective this [...]
