What do you do when your industry is shifting under your feet? Taking the lead with radical steps is one strategy. The New York Times did just that this afternoon when it announced that it has released a new Application Programming Interface (API) offering every article the paper has written since 1981, [...]
Back in November 2008, Google started testing a new user interface for their AdWords system. The new interface will now be rolled out to a limited number of UK advertisers on 10 February 2009.
The updates are supposed to make account organisation more intuitive and help users find the right tools on the right account screen. [...]
Yesterday, we took AOL’s replacement of Platform A head Lynda Clarizio with Yahoo’s Greg Coleman as an admission that AOL’s emphasis on third-party ad networks had failed and that the company was tacking back toward to its premium-display roots. We also suggested that Lynda Clarizio’s decision to integrate the Advertising.com and AOL salesforces by canning [...]
Launching in February comes a new attempt at monetizing Twitter, not by Twitter themselves, but an advertising network called The Branch.
Founded by Zerk Media with founder James Avery, The Branch aims to create an advertising network from the various twitter tools and applications out there and, with a bit of work, this just might work. [...]
Google is best known for its ability to monetize intangible services, mainly for connecting people with information on the Internet. But when Google leapt into offline media, it entered a world of sometimes clunky legacy systems that bear little resemblance to Google’s streamlined digital platforms.
The inefficiency of the systems associated with placing newspaper ads may [...]
Condé Nast is launching a single unit to oversee all its digital properties, called Condé Nast Digital.
The new group will replace CondéNet, which oversaw standalone destination sites such as Epicurious.com and Concierge.com, but not the sites for the print magazines, such as Portfolio.com or Glamour.com. All digital properties owned by Condé Nast will be included [...]
Not even the 800-pound gorilla’s hide is tough enough for the news biz.
Google’s announcement that it would end its newspaper print ad business at the end of February 2009 underscores the industry’s problems. The company started the service in 2006, and more than 800 US newspapers had used it.
The news came against the backdrop of [...]
